By Dwight Estava, on 10 Aug 2021

Should your agency be on Tik Tok?

Agencies are starting to turn to newer social media channels such as Tik Tok in a bid to attract younger first-time buyers and engage with them on the channels that they prefer. Find out about some recent success stories and get invaluable advice and guidance about how you can do the same.


As an agent, it’s becoming increasingly vital that you innovate and seek out fresh and new ways to engage with your target audience and build the brand of your agency.

One exciting new way of achieving this that has recently been getting some attention in the news is the use of Tik Tok by agents to showcase their properties and promote their agency. There have been some notable successes of late where agencies have started to get some very good results from this up and coming new social channel, so now is the right time to take a good look at this channel if you’ve not done so already, and ask yourself whether now is the right time to start developing your presence on there.

That’s why we’ve put together this helpful and concise guide for you that walks you through the key things you need to know about Tik Tok, and specifically what you’ll want to be looking at in terms of getting the very most out of this as an estate agent.

Read on to get up to speed regarding this exciting new channels for agents.

What is Tik Tok?

TikTok is a video-sharing focused social networking service owned by Chinese company ByteDance.

It’s a social media platform that’s used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes.

Although Tik Tok has gained considerable popularity and traction in the past year or two on account of the various dance-themed videos that have been uploaded en masse (mostly by teenage users of the platform), it’s now starting to gain more momentum as a more serious channel for showcasing businesses and brands.

This natural evolution that invariably takes places with all growing social media channels and platforms means that now is a fantastic time to get in on the action on Tik Tok as an early adopter, whilst most other agencies are still focusing on the more traditional channels. Doing so could get you lots of valuable exposure in your local area amongst younger first-time buyers and renters, as you’re likely to not have anything like the same amount of competitor agencies vying for the attention of the users on the channel that you wish to target and engage.

How can it help you as an agent?

As it is primarily a video-sharing platform, the obvious application for Tik Tok for an estate agent is to use it to showcase properties that they have on their books and add video tours of properties to their channel that users can then view.

The real core benefit of this comes from the platforms ability to connect you as an agent to a younger audience who love video content, and are also keen to use platforms such as Tik Tok to consume all kinds of content, including more serious content that might be able to help them find an ideal property for their requirements, for example.

One very pertinent point here, is that social channels tend to have a very well defined lifecycle in relation to what you can get out of them as a business owner, and many of the more popular and traditional channels such as Facebook and Instagram are now at the point of such saturation, that cutting through the noise and getting your content in front of lots of targeted users can be extremely tricky, sometimes impossible without spending large amounts of money on paid advertising.

This is why it’s important for you as an agent to constantly think about new ways in which you can engage with your targeted audience, and perform regular experimentation in order to try and identify innovative new ways of doing things that can continue to keep your agency generating the most amount of leads for the least amount of expense.

At the moment, Tik Tok falls squarely into this category – it’s just beginning to gain real momentum and traction as a more serious social channel and it’s gaining more and more engaged users all the time – so now is the right time to start building your agencies presence on the platform and get ahead of the game so you can take full advantage of the opportunity that presents itself here.

How does it work?

Using Tik Tok as an agent is relatively simple as it’s comparable to many other social channels that you will have used already. You simply create an account and then you can start uploading videos to your account for users of the platform to view and engage with.

The basic function of the platform is that users can film videos of themselves which can be up to 15 seconds long, but you can also connect multiple clips for up to 60 seconds of total recording. Recently, TikTok expanded the time limit to three minutes for most users, which is another reason why the platform has now become more useful for estate agents who want to gain valuable exposure through this channel. You can now also upload even longer videos that were recorded outside the app – again ideally suited to longer videos that showcase your properties or other aspects of your agency.

TikTok also has some very useful video editing and customisation tools that you can use to make your property videos stand out and attract the attention of your target audience more effectively. You also have access to an in-built library of songs, effects, filters, and sound bites to add to your videos.

What results can you expect from the platform?

Tik Tok are now starting to actively promote their platform as a marketing and promotional tool for businesses, so their are some useful resources and guides available when you sign up that should help you to quickly become familiar with the platform and learn what needs to be done for success.

More specifically, there are already some notable successes though within the estate agency industry, so you can look at what these early adopters have achieved and try and replicate their success on the platform.

To give you a good idea of what’s currently possible, one estate agency’s property videos have been watched more than 1 million times on TikTok – so they have reached a massive audience and gained enormous exposure for their brand and their properties using this channel.

These early adopter agencies that have really embraced the platform and have seen significant reward for this as they have gained a large volume of new leads from the channel that they may have struggled to acquire from other sources.

The most proficient agencies on Tik Tok right now have gained in excess of 10,000 followers and have received upwards of 100,000 likes on the property videos that they are posting. As you can see, these innovative and forward-thinking agencies have shown that it’s possible to achieve great results on Tik Tok – providing you post high quality content and perform the necessary actions to maximise your reach and exposure on the platform. The results speak for themselves though – this is a fantastic new channel for you and your agency that you certainly might want to look to build your presence on now, before it becomes too saturated by other competitors within your local area.

What should you do next?

Apart from the obvious step of finding some time to create a Tik Tok account now for your agency if you’ve not got one already, why not speak to one of our consultants who can give you more guidance and information on how you can best use this channel, as well as a whole host of other useful advice, guidance and tips for taking your agency to the next level.

Book a demo now by completing the short form below and one of our specialists will give you a call as soon as possible (usually within 24 hours).

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