How can it help you as an agent?
As it is primarily a video-sharing platform, the obvious application for Tik Tok for an estate agent is to use it to showcase properties that they have on their books and add video tours of properties to their channel that users can then view.
The real core benefit of this comes from the platforms ability to connect you as an agent to a younger audience who love video content, and are also keen to use platforms such as Tik Tok to consume all kinds of content, including more serious content that might be able to help them find an ideal property for their requirements, for example.
One very pertinent point here, is that social channels tend to have a very well defined lifecycle in relation to what you can get out of them as a business owner, and many of the more popular and traditional channels such as Facebook and Instagram are now at the point of such saturation, that cutting through the noise and getting your content in front of lots of targeted users can be extremely tricky, sometimes impossible without spending large amounts of money on paid advertising.
This is why it's important for you as an agent to constantly think about new ways in which you can engage with your targeted audience, and perform regular experimentation in order to try and identify innovative new ways of doing things that can continue to keep your agency generating the most amount of leads for the least amount of expense.
At the moment, Tik Tok falls squarely into this category - it's just beginning to gain real momentum and traction as a more serious social channel and it's gaining more and more engaged users all the time - so now is the right time to start building your agencies presence on the platform and get ahead of the game so you can take full advantage of the opportunity that presents itself here.