Influence customers with captivating content and ads on Instagram.
A Property Showcase
With over 1 billion users worldwide, Instagram is one of the most popular social media platforms out there, and one whose format is perfect for showcasing properties.
Due to the platforms picture-led nature, the platform is a fantastic way for agents to showcase their very best properties and attract new customers. Agents can choose to upload static pictures of their best listings or short and easy-to-digest teaser clips and photos via the sites ‘Story’ feature. Agents can also market their properties on Instagram via ads, which work similarly to Facebook.
For agents looking to make the most of Instagram, it’s also possible to upload full-length video hours tours via the platforms video feature – IGTV.
As with all content on social media, pictures and videos can be quickly shared amongst friends, families acquaintances and more; making Instagram a very plausible way to enhance brand awareness, drive engagement and receive new instructions and leads.
A Personal Touch
As with Twitter and to a lesser extent, Facebook, Instagram is seen as a place where you can engage in a more ‘casual’ conversation with potential customers. Instagram’s intuitive comment and reply system allow you to effortlessly reply to serious inquiries and even directly message an interested party to arrange a viewing.
While responding to users in public can seem a bit daunting at first, it’s generally seen as a fair bit of free publicity. When done correctly, public responses can show that your agency is a forward-thinking and communicative firm that is operating in the best interests of the general public.
Never waste an interaction again with the help of social retargeting by nurturingAI.
Help drive traffic back to your site by reaching out to Instagram users who ‘like’ or comment on your posts to offer them your services.