instagram tips

By Dwight Estava, on 9 Jan 2021

Instagram Tips for Estate and Letting Agents

Would you like some Instagram Tips to help you with your marketing? If you do currently use Instagram in some form, these tips should help you to ensure you are taking full advantage of the platform to promote your agency. If you haven’t used Instagram much to this point, then it should convince you to get more active on the platform. There’s a strong argument that every estate and letting agent should be using Instagram. It’s a great way to market your business and promote newly released properties – plus of course it helps to keep pushing your agency brand awareness and keep your customers updated. 

Tip #1 – Use the right hashtags

It’s vital on Instagram to make sure that you use suitable and relevant hashtags for each and every post. This is key to maximising the amount of reach of your posts. Include some of the most popular generic industry hashtags such as #estateagent, #lettingagent and #propertysearch.

But also include at least a few more specific hashtags to each post, based on what that particular post focuses on. For example, if you’re posting an amazing image of a property that has a spectacular garden, use a few hashtags associated with gardening too. This will further help to ensure that your posts get in front of the most relevant people.

Tip #2 – Post video as well as images

Many people still associate Instagram primarily with images that use one of the various filters to make them really engaging and visually stunning to look at. This helps to catch peoples attention on Instagram and get them clicking on your posts.

But video is now huge on Instagram, and should play a vital role in your posting on this platform. Mix things up by posting a video once or twice a week in amongst your daily image posts. It’s important to note that these videos do not need to have much time and effort spent on editing them. Just record regular video content, which only needs to be between 15-30 seconds long, and can be done on your regular smartphone. As long as it’s visually interesting in some way and relevant, then it should do well on the platform.

Tip #3 – Take advantage of Instagram Stories

In case you’re not already aware, Instagram now also contains a function called Stories. This enables you to post a series of videos or images that collate together, and only appear for a limited amount of time such as a day or two.

One key benefit of using Stores is that they can be more engaging. You can invite people to swipe up on these posts and then drive them to your agency website. So it’s clear to see how this feature can be used to catch the attention of prospects and then get them on your site and ready to take action!

Tip #4 – Use the filters to only post eye-catching images

One of the key features of Instagram has always been the built in filters. These can instantly turn a drab and fairly plain image into something much more eye-catching and visually appealing.

So be sure to use the filters available to turn your images into photographic masterpieces at the touch of a button! There are now more filter options then ever. So you’re bound to find one that transforms each image into something good enough to stand out on the platform.

Tip #5 – Be consistent and post often

One major key to success on Instagram is to post regularly. Try and post daily if you can, in order to consistently build your following, and always give your followers something new to look at.

The important thing is that posts can be done entirely from your smartphone. Plus many posts can just be from your agency office, or whilst you are out and about doing your normal agency tasks and activities. So you only need a few minutes out of your day to take a quick picture on your smartphone and upload it via your phone. It’s very quick and easy and can get some great results.

Conclusion regarding these Instagram Tips for Property Agents


We hope you’ve found the tips and information contained within this post useful and informative. As you can see, there are some great benefits to you as a property agent to using Instagram within your marketing.

Our nurturingAI system contains functionality that can help you to get smarter with your Instagram posting and marketing. If you would like to learn more about how, then why not book a consultation with us now. We’ll be happy to give you some personalised advice and guidance and advise you on the key features of the system that can help you in this area.


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