2. Greater Customer Satisfaction
As touched on above, customers are more likely to be happy and give a good account of your agency when you satisfy their needs, and operate in a manner that is convenient for them.
With online agencies proving increasingly popular amongst newer homeseekers, and house prices reaching record new levels, an agency looking to get a lucrative slice of the commission-based pie will do well to remember the old adage that the customer is king.
What this means is that an agency can no longer dictate to its potential customers to come into a branch at a time that suits the agent. Instead, if an agency wishes to get new instructions and improve existing customer satisfaction, they must bend and tailor their availability and services to match the needs of their customers.
One sure-fire way to appease modern customers is to offer a comprehensive omnichannel experience that allows your potential customer to see all that your agency has to offer, wherever they are.
While the modern property seeker is increasingly demanding, satisfying their needs can still result in a retained and happy customer that is likely to return to your agency in the future. It’s important to remember that no matter how much money your agency invests into marketing and advertising, there is nothing quite like word of mouth.
A 2012 study by the American data and market measurement firm, Nielsen revealed that sout of more than 28,000 people surveyed across 56 countries, 92% of respondents stated that recommendations from friends and family carried more sway than all forms of advertising.